Sustainability is a shared journey
At Prima Pet, sustainability means determined and long-term work to promote the well-being of pets, the environment, and our employees. Sustainability is an integral part of our strategy, risk management, and continuous development. It is reflected in promoting workplace well-being, ensuring product safety, operating ethically, and implementing our strategy through everyday actions – working together.
The sustainability program provides direction
Prima Pet’s first sustainability program was completed in early 2025. It serves as a clear guideline for our work and supports open dialogue with our stakeholders.
“We have started implementing the sustainability program with enthusiasm, one step at a time. The program is important to us, as it provides direction and a structure for our work.”
Tanja Yrjölä, Chief Strategy Officer
The preparation of the sustainability program began with a stakeholder analysis aimed at understanding the expectations of pet owners, customers, partners, and employees. Based on the analysis and workshops, the program has been built around three themes in line with the ESG framework: environmental responsibility, social responsibility, and good governance.
Our goal is to develop more sustainable pet food, take care of pets and our employees, and build a more responsible corporate culture.
We are committed, among other things, to calculating our carbon footprint annually and setting science-based emission reduction targets. Our key focus areas also include promoting employee well-being, increasing transparency in the pet food supply chain, and ensuring product safety.
Embedding sustainability into everyday work is essential. This is supported by our company’s Code of Conduct, which serves as a compass for everyday decision-making and brings together the principles that guide our actions – responsibly, honestly, and with respect for one another.
In addition, we are strengthening cooperation and transparency with our suppliers and partners. To support this, we have established a Supplier Code of Conduct that defines our sustainability expectations in business relationships. Our goal is that 100% of suppliers meeting the criteria will have signed the Code by the end of 2026.
Sustainability is a journey where every step matters.
